Yes, Rumporter wishes you good morning in Tahitian and not in Creole. Indeed, the Polynesian…
Selba Guersenzvaig is the winner of the spanish Diplomático World Tournament, one of the most prestigious and international cocktail competitions.
It is true that there is a lack of clarity concerning the amount of sugar in certain rums (which could soon be improved by nutritional information labels on spirits), and equally that one often imagines that rum producers use local sugarcane juice, or molasses from local sugar refineries, even though the molasses could, in fact, have come from several thousand kilometres away as many islands no longer have refineries.
To respond to this question directly, a rum stops being a rum if, when tasted, it no longer exhibits the characteristics of its base material, which is sugarcane, in any one of its different forms. This principle is key.
When is rum no longer rum? To respond to the ritual question of 2016, François Longueteau decided to choose a positive angle and to spin it differently. His responds by saying “this is what rum is for me”.
Here, we are no longer witnessing the Marc Sassier of Saint James rums, Martinique, a true rum expert with a technical, historic and strictly regulatory approach: a real Occam’s razor!
Richard Seale is undeniably one of the producers who is most present at exhibitions to defend his vision of rum against any alteration. Here he makes his position clear on some other points.
This is the question which will be posed by Ian Burrell during a conference/debate at Tales of the Cocktails in New Orleans. For our summer series, we have chosen to give the floor to those who make rum. We will ask each of them the same questions and will start off with a strange bird from Grande Terre: Hervé Damoiseau.
Many rums originating from countries outside of the European Union are beginning to occupy an increasing share of the European and French rum markets. While the white rum market may now seem close to saturation, the aged rum market is expanding, and it’s a safe bet that several non-EU rums will see above market growth in years to come.