A suggestion for moving forward: “rhum traditionnel”

It is true that there is a lack of clarity concerning the amount of sugar in certain rums (which could soon be improved by nutritional information labels on spirits), and equally that one often imagines that rum producers use local sugarcane juice, or molasses from local sugar refineries, even though the molasses could, in fact, have come from several thousand kilometres away as many islands no longer have refineries.

Is sweetened rum still rum?

Many rums originating from countries outside of the European Union are beginning to occupy an increasing share of the European and French rum markets. While the white rum market may now seem close to saturation, the aged rum market is expanding, and it’s a safe bet that several non-EU rums will see above market growth in years to come.

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