Here’s a look behind the scenes at the organisation of the Mondial du Rhum, one of the most eagerly awaited events of 2024. It will open its doors in February for a spectacular edition that promises to turn the world of rum upside down.
The event will put Paris centre stage as the Rum Capital of the World. With a programme packed with new features and prestigious speakers. A host of highlights
with six months to go.
THE CIRCULAR ECONOMY AT THE HEART OF THE MONDIAL DU RHUM
This first edition will be marked by an innovative approach based on the circular economy. Bernard Heger, a pioneer in this field, will be on hand to share his knowledge and experience. He will be highlighting the importance of sustainability in rum production and presenting initiatives that promote waste reduction and resource recovery. He will also talk about the notion of waste.
ARTIFICIAL INTELLIGENCE AT THE SERVICE OF RUM
Artificial intelligence will also be at the heart of the event, thanks to the participation of Muriel Jacquot, Doctor of Neuroscience, a renowned expert in the field. She will be exploring how this revolutionary technology can be used to improve production processes, ingredient selection and even the creation of unique new flavours. A real revolution for rum producers around the world.
THE AROMATIC CONSTRUCTION OF RUM
Marc-André Selosse, Professor at the Muséum national d’His- toire naturelle and the Institut Universitaire de France, renowned expert in the construction of aromas and author of (among other books) Jamais seul: Ces microbes qui construisent les plantes,
animals and civilisations, published by Actes Sud, will be sharing his in-depth knowledge of the nuances and flavours that characterise each rum. Through tastings and interactive workshops, he will reveal the secrets behind the creation of a unique and complex aromatic profile, offering rum lovers an unforgettable sensory experience.
THE DEVELOPMENT OF SPIRIT TOURISM
Hervé Novelli, former Secretary of State (the father of the auto entrepreneur status, that’s him!) President of the Conseil Supérieur de l’Œnotourisme will be the guide. While wine tourism focuses mainly on vineyards and wine tasting, spirit tourism broadens this experience to include distilleries and the discovery of spirits, including rum, that ‘all-world’ drink. These forms of tourism allow us to explore the wonders of alcoholic beverages, discover terroirs rich in experiences, connect with enthusiasts from all over the world and create unforgettable memories at the heart of the most renowned wine regions and distilleries.
A SPECTACULAR EXHIBITION HALL
The exhibition hall will be orchestrated by Rémy Bachimont, a veritable maestro of stand staging. Visitors will be transported into a captivating visual universe, where the players in the Rum Ecosystem will be competing in originality to present their products. From the quality of the land to
to e-distribution. A real feast for the eyes, and a unique opportunity to discover the aesthetics and innovation of the rum industry.
THE MARRIAGE OF JAZZ AND RUM
The Mondial du Rhum will also be an opportunity to vibrate to the spellbinding rhythm of jazz. Under the direction of Pierre Bertrand, a renowned composer, saxophonist and conductor, an exceptional concert will bring together talented musicians to offer visitors an immersive musical experience. A perfect fusion between the passion of rum and the spellbinding notes of jazz.
THE MONDIAL DU RHUM GALLERY
Victor Anicet, the famous international ceramist of Martinique origin, will be presenting his collection of paintings and sculptures. His gallery, set up at the heart of the event, will be offering an artistic journey where shapes, colours and textures blend harmoniously with the very essence of Caribbean history. It’s an encounter between art and spirits that’s sure to captivate visitors.
Screening of the film “Guadeloupe, terre de rhum et des hommes” The Mondial du Rhum will also be screening the captivating film “Guadeloupe, terre de rhum et des hommes” directed by Blaise Mendjiwa. This documentary traces the fascinating history of Guadeloupe, its indestructible link with rum and the people who have helped forge this unique identity. It’s a deep dive into the soul of Guadeloupean rum.
TRANSMISSION AND YOUTH
A strong commitment at the heart of the event: the Mondial du Rhum 2024 will also be focusing on the transmission of knowledge by inviting more than 300 young people from all over the French outermost regions. These young enthusiasts will have a unique opportunity to discover the secrets of the rum industry, talk to renowned experts and take part in interactive workshops. A valuable opportunity to perpetuate know-how and prepare the next generation for the future of the rum industry.
In conclusion, Paris is gearing up to host an exceptional event celebrating the world of rum in all its diversity. Eminent personalities, exciting new products and an intoxicating atmosphere await visitors to this event, which will transform the capital into the Rum Capital of the World.
And that’s not all… this is just a sneak preview of what’s in store. There’s so much to discover and share.
It’s a unique event, not to be missed by all decision-makers, connoisseurs and players looking for a unique experience in the Rum Ecosystem.
13, 14, 15 FEBRUARY 2024
IN PARIS AT THE PALAIS BRONGNIART www.therumsummit.com