The Martiniquaise has acquired the company Ôdevie Creative Spirits, whose portfolio includes Island Signature rums as well as Gin Generous.
The protagonists of this rapprochement are enthusiastic, for Thibault de la Fournière, founder of Ôdevie Creative Spirits “Our DNA is the creation of premium spirits brands for liquor stores and on trade. Generous Gin and Island Signature Rums have been acclaimed by consumers. In 2022, after a strong 2021 year, we decided that it was necessary to find a new growth driver to accelerate our development. We have shared with La Martiniquaise-Bardinet teams the passion for « à la française » spirits and are very proud to entrust our brand portfolio to the expertise of their international teams. We wish them success and much pleasure !”.
The same is true of Cyril Cahart, La Martiniquaise-Bardinet Operational Managing Director for France adds : “We are very excited to welcome Generous Gin and Island Signature Rums in our portfolio. These premium brands, created and developed by Ôdevie, will be very strategic to enrich our offer to our partners on the liquor store and on trade channels. These 2 brands benefit from an excellent market dynamic and perfectly meet the consumer expectations for ‘crafted in France’ premium spirits for Generous Gin and exploration of different origins for Island Signature Rums.”