Florence de Coriolis is one of the masterminds behind the success of the Mauritian distillery Grays (New Grove) in recent years. She has devoted her time and energy to brilliantly representing the brand at trade shows and events around the world.
Were you easily accepted by your male colleagues?
At the local level, yes, because we already had recognition and significant clout. At the international level, it was a little more complicated, particularly at trade shows where women were often seen as hostesses rather than the people behind the brands. It took longer for a woman to prove herself, and you had to have a larger-than-life personality.
When you started out, were there many women in the rum industry? Are there more today?
Ten years ago, there weren’t many women in the industry. I’d say three women for every ten men. But those women are still there! And they have opened doors. There are definitely more of them today, and they are recognised at several levels (commercial, strategic, technical, ambassadors, etc.).
What types of jobs are held by women?
Mainly marketing and sales. Fewer in technical roles, and few in management. But that remains a global concern.
What could be done to encourage women to pursue careers in the rum industry?
Highlight women who are already working in the industry. Women can only dream of a career if they see someone embodying it. It would be good to encourage the creation of rums produced or branded by women.
Have you ever encountered sexist behaviour and/or harassment in the course of your work and travels?
Unfortunately, yes, at almost every trade show. We are in an industry where alcohol is promoted, as is its consumption. This can lead to sexist and inappropriate behaviour and comments. For my part, I often have to surround myself with trusted men, colleagues, ‘bodyguards’.
