{"id":79971,"date":"2021-10-31T06:00:06","date_gmt":"2021-10-31T05:00:06","guid":{"rendered":"https:\/\/rumporter.com\/?p=79971"},"modified":"2022-01-20T09:51:07","modified_gmt":"2022-01-20T08:51:07","slug":"economic-review-for-rum-in-2020-sylvain-dade-sowine","status":"publish","type":"post","link":"https:\/\/rumporter.com\/en\/economic-review-for-rum-in-2020-sylvain-dade-sowine\/","title":{"rendered":"Economic Review for rum in 2020 : interview with Sylvain Dad\u00e9,\u00a0Associate Director at SOWINE"},"content":{"rendered":"

The 10th edition of the SOWINE \/ Dynata barometer contains valuable information about rum. They support the idea that this spirit is indeed the sexiest of the early 20s.<\/strong><\/p>\n

\"sowine\"
Sylvain Dad\u00e9, Associate Director at SOWINE: “Rum is the spirit most appreciated by consumers and it continues to recruit.”<\/figcaption><\/figure>\n

Fabien Humbert: How did you carry out your study and how is rum faring?<\/strong><\/p>\n

Sylvain Dad\u00e9:<\/strong> Sylvain Dad\u00e9: We asked how often consumers of spirits consumed this or that type of spirit. It turns out that rum is in the lead with 82%, which means that only 18% of spirits lovers don’t consume it.<\/p>\n

This represents a growth of 3 points compared to 2019. Where whiskey, second in our ranking, is stable at 75%. So rum is the most popular spirit among spirits consumers and it continues to recruit.<\/p>\n

FH: How often?<\/strong><\/p>\n

SD:<\/strong> And above all, rum is developing more regular consumer segments. We actually classified respondents into occasional (one to several times a year), regular (one to several per month) and heavy consumers (one to several times a week). In 2019, we counted 9% of heavy consumers on rum, in 2020, they were 13%.<\/p>\n

Regular consumers have increased by 2 points, from 22% to 24%. This shows the dynamism of the category. Its direct competitor, whisky, has a higher regularity of consumption, but the gap is narrowing and the dynamics of whisky is slightly less buoyant.<\/p>\n

\"sowine\"<\/strong><\/p>\n

FH: Apparently the French have started to make cocktails at home, have you noticed this trend?<\/strong><\/p>\n

SD:<\/strong> Yes, it is very clear, the French are more and more interested in mixology, even if it remains occasional. 85% of those surveyed told us that they had already made one at home (+10 points). 46% said they make it a few times a year, 25% a few times a month and only 14% once or several times a week.<\/p>\n

And when asked “which spirit do you prefer to consume in cocktails?”, again consumers placed rum in first place by far with 53%, against 34% vodka, 30% whisky and 18% tequila.<\/p>\n","protected":false},"excerpt":{"rendered":"

The 10th edition of the SOWINE \/ Dynata barometer contains valuable information about rum. They support the idea that this spirit is indeed the sexiest of the early 20s. Fabien Humbert: How did you carry out your study and how is rum faring? Sylvain Dad\u00e9: Sylvain Dad\u00e9: We asked how often consumers of spirits consumed…<\/p>\n","protected":false},"author":677,"featured_media":73248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7426,5482],"tags":[7514,7506,7519,7513],"class_list":["post-79971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-news","tag-bilan-economique-du-rhum-en","tag-economic-review","tag-economic-review-for-rum-in-2020","tag-sowine-en"],"_links":{"self":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/posts\/79971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/users\/677"}],"replies":[{"embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/comments?post=79971"}],"version-history":[{"count":0,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/posts\/79971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/media\/73248"}],"wp:attachment":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/media?parent=79971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/categories?post=79971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/tags?post=79971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}