{"id":19716,"date":"2016-07-21T10:08:55","date_gmt":"2016-07-21T08:08:55","guid":{"rendered":"http:\/\/localhost\/rumporter\/?p=19716\/"},"modified":"2020-01-18T09:36:35","modified_gmt":"2020-01-18T08:36:35","slug":"rum-olivier-couacaud","status":"publish","type":"post","link":"https:\/\/rumporter.com\/en\/rum-olivier-couacaud\/","title":{"rendered":"When is rum no longer rum? – Olivier Couacaud"},"content":{"rendered":"

This is the question which will be posed by Ian Burrell during a conference\/debate at Tales of the Cocktails in New Orleans. For our summer series, we have chosen to give the floor to those who make rum. We are asking each of them the same questions. Today it\u2019s Olivier Couacaud, the talented producer of Chamarel rhums, who humbly introduces himself as the Commercial Director, although we all know that he also gets on with the hard graft every day\u2026<\/span><\/p>\n

\"OlivierRumporter: Who are you? <\/b><\/span><\/p>\n

Olivier Couacaud: Olivier Couacaud \u2013 Commercial Director of the Rhumerie de Chamarel, Mauritius<\/span><\/p>\n

Rumporter: How did you get into rum? <\/b><\/span><\/p>\n

Olivier Couacaud: My parents invested in this project, built from scratch in 2008, to try to ensure the durability of the family estate and to pass it on to future generations. So, naturally, after my studies I joined the family business to try and bring my contribution to it.<\/span><\/p>\n

Rumporter: In your opinion, when does a rum stop being rum?<\/b><\/span><\/p>\n

Olivier Couacaud: This is a long debate. As far as I\u2019m concerned, I think that rum classifications need to be revised, rather than saying that rum has stopped being rum. To start, I think that we would all agree that the word \u201crum\u201d means alcohol made from sugarcane, whether that is the pure juice, sugarcane honey or molasses. <\/span><\/p>\n

It therefore seems quite natural for these different base materials to be classified:<\/span><\/p>\n

\u2013 rhum traditionnel for those made with molasses;<\/span><\/p>\n

\u2013 rhum agricole for those made with pure juice;<\/span><\/p>\n

\u2013 and so on for the others. <\/span><\/p>\n

I think this would provide more transparency for the consumer. <\/span>
\n<\/span>Next, for each category, sub-categories could be defined, like for whisky:<\/span><\/p>\n

\u2013 for a white rum, \u201cpremium\u201d for example, would be used for rums aged for 2 years and having the minimum amount of brewing;<\/span><\/p>\n

\u2013 for an aged rum, \u201cpure\u201d means \u201cno additives except colour\u201d and \u201cblend\u201d means \u201cblending, addition of caramel, wood extracts (etc.)\u201d;<\/span><\/p>\n

\u2013 for a spiced rum, flavours and sugar can be added (with a maximum cut off);<\/span><\/p>\n

\u2013 for a rum-based liqueur, sugar above Xg\/litre; <\/span><\/p>\n

\u2013 etc.<\/span><\/p>\n

I think that, nowadays, all types of rum have their own clientele and no matter how the product is classified, it will always hold a place with its fans, as long as the relation between taste and price remains appropriate.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Case file – The great debate on the redefinition of rum : Olivier Couacaud \u2013 Commercial Director of the Rhumerie de Chamarel, Mauritius<\/p>\n","protected":false},"author":1,"featured_media":19714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1592,5436,1575],"tags":[1915,1912,1555,1556,1913,1914,1916,1917,5443,1574],"class_list":["post-19716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-file-the-great-debate-on-the-redefinition-of-rumm","category-editorial-rumporter-en","category-interviews-rumporter-en","tag-case-file-rum","tag-chamarel-en","tag-cocktail-a-base-de-rhum-en","tag-cocktail-rhum-en","tag-couacaud-en","tag-dossier-redefinition-rhum-en","tag-mauritius-rum","tag-redefinition-of-rum","tag-rhum-en-3","tag-rhum-en"],"_links":{"self":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/posts\/19716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/comments?post=19716"}],"version-history":[{"count":0,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/posts\/19716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/media\/19714"}],"wp:attachment":[{"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/media?parent=19716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/categories?post=19716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rumporter.com\/en\/wp-json\/wp\/v2\/tags?post=19716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}